Skincare is often viewed as a luxury. With social media and magazines covered in high-end brands, famous faces and exquisite packaging, it can often feel self-indulgent and excessive to treat yourself to skincare products. Prices for the biggest names in the skincare industry can also run pretty high, pushing skincare products down many people’s list of priorities. Spending up to £80 on a tub of facial moisturiser seems extortionate - so why exactly are the prices so high? The simple answer is - they shouldn’t be. The cost of luxury skincare products often aren’t a reflection of the quality or effectiveness of the ingredients involved. When a product has a high price tag, sometimes it can simply be a case of paying for a big brand name. The biggest skincare brands strive to maintain their luxury status and compete with other brands by ensuring their prices always remain high. Additionally, many skincare products are packed with formulas of complex cutting edge ingredients create